Inquiry’s research for the healthcare industry
We provide knowledge and recommendations driving success throughout the product or service lifecycle.
Our knowledge comes from many years of experience in carrying out
research projects in various therapeutic areas
We provide knowledge and recommendations driving success throughout the product or service lifecycle.
“Conducting actionable research for
pharmaceutical clients requires years of
experience. It is not enough to be a very
good researcher to be a reliable partner.”
– Michał MIazek, New Business Manager
at Inquiry
Your Research Partner at every step of the way
We provide knowledge and recommendations driving success throughout
the product or service lifecycle
PRIOR
TO LAUNCH
We pinpoint the target audience,
their needs and messages
to reach them
- Definition and importance of therapeutic area
in physicians’ work/physicians’ unmet needs - Studies supporting pharma-economic analyses
- Therapeutic regimens used by physicians
- Physician and patient segmentation
- Testing marketing concepts for products and services
- Brand image assessment-products and manufactures
- Patient Follow Management/ Patient Journey
DURING
LAUNCH
We test communication
effectiveness and identify potential pitfalls
- Testing communications and visuals
- Testing packaging and package insert
- Recall Tests
- Mystery Patient
- Testing product recommendations in pharmacies
- Quick satisfaction studies, NPS, Voice of Customers
POST
LAUNCH
We boost market
share and identify
new target audiences
- Satisfaction and loyalty studies, NPS
- Voice of Customer
- Repositioning testing
- Recall Tests
- Studies supporting the positioning and communication of new indications
- Perception of products and manufactures
- Support in launching OTC equivalents for Rx drugs
About Inquiry
Thanks to our strong network of partners we can carry out research projects across Central and Eastern Europe
Poland Interviewers: 400+
Co-ordination centres: 11
Hungary Interviewers: 250+
Co-ordination centres: 4
Ukraine Interviewers: 400+
Co-ordination centres: 4
Czech Interviewers: 250+
Co-ordination centres: 4
Romania Interviewers: 400+
Co-ordination centres: 11
Latvia Interviewers: 200+
Co-ordination centres: 1
Slovakia Interviewers: 400+
Co-ordination centres: 11
Bulgaria Interviewers: 200+
Co-ordination centres: 5
Lithuania Interviewers: 200+
Co-ordination centres: 1
Russia Interviewers: 400+
Co-ordination centres: 11
Croatia Interviewers: 200+
Co-ordination centres: 1
Slovenia Interviewers: 100+
Co-ordination centres: 1
Expertise
Specialist knowledge acquired in demanding areas:
Expertise in various therapeutic areas
Our knowledge comes from many years of experience in
carrying out research projects in different therapeutic
areas.
- • Schizophrenia and bipolar affective disorder
- • Diverticular disease
- • Hepatic encephalopathy
- • Irritable bowel syndrome
- • Pneumococcal disease
- • RA and JIA
- • HPB and HPC
- • Allergies
- • Erection disorders
- • HIV
- • Pain management
- • Fungal infections
- • Diabetes (DPP4 and GLP-1)
- • Digestive gastrointestinal disorders
- • Absorbable haemostatics
- • Breast cancer, leukaemia, and other cancers
- • Glaucoma
- • Flu and colds
- • Hypertension and other cardiological diseases
- • Treatment of large and small animals
Our respondents
We have robust database of both healthcare professionals
and patients covering a wide variety of disease states.
- • GPs
- • Psychiatrists
- • Gastroenterologists
- • Surgeons
- • Anesthesiologists
- • Paediatricians
- • Rheumatologists
- • Oncologists
- • Diabetologists
- • Ophthalmologists
- • Cardiologists
- • Nurses in hospital departments and in physicians’ offices
- • Patients with common and very rare diseases
- • Veterinary doctors
Our research methods
We offer traditional and cutting-edge research approaches
- FGI – traditional and on-line
- IDI & TID
- Ethnographic studies – traditional
and mobile
- Phone interviews
- Biometric studies
- On-line communities
- Diaries, including on-line
- Mystery Patient
- Strategic workshops with marketing
departments and Key Opinion Leaders - Strategic consulting
Selected clients
The Inquiry Team has many years’ of experience in carrying out
research projects for the pharmaceutical sector.
Address
Inquiry sp. z o.o.
Potocka 14/23, 01-652 Warsaw
Poland
Agnieszka Górnicka
CEO
Agnieszka is based in Warsaw and is your main contact in Poland and other Eastern European markets. Agnieszka founded Inquiry Market Research in 2004. As a researcher she specializes in quantitative and exploratory research, as well as advanced methods of data analysis.
E-mail: a.gornicka@inquiry.com.pl
